07th April 2019

wasl continues its youth awareness programmes

wasl properties, a subsidiary of wasl Asset Management Group, affirmed that its real estate project offers aim to promote real estate investment as a saving solution and introduce new practices among the youth to empower them to face the future. The company continues to roll out its awareness programmes for young UAE nationals and residents to encourage them to make investments and future savings.

On 25 April, wasl is organising a special sales day, which will be a first in the real estate sector, with the availability of the second phase units of The Nook, located on Sheikh Zayed Road and in proximity to Ibn Battuta Mall. The sales day, to be held at Hyatt Regency Creek Heights from 2 – 8pm, offers units starting from AED 377,000 for studio apartments and AED 877,000 for three-bedroom apartments. The Nook represents the first two buildings within the wasl gate development on Sheikh Zayed Road in Jebel Ali, within walking distance of the Energy Metro Station.

Interested investors will be able to book their apartments for a down payment of 2% without having to pay any registration fees and government employees, and UAE Armed Forces members will also receive an additional 2% off from the total unit value.

wasl will also host a fun-packed private dinner on the same day 9pm – 11pm for young buyers who purchased a unit in ‘The Nook’, which was released in October 2018, and for those who registered to purchase a unit later this month. The evening will additionally feature draws giving a chance for lucky customers to win two townhouses from the successful Gardenia Townhomes development of wasl gate which was launched in January 2019.

Zainab Mohammed, Chief Property Management and Marketing Officer at wasl properties, said: “Our promotional offers are a public awareness strategy to encourage target groups, especially Emirati youth and expat Arab families, to invest. The strategy entails providing incentives that help guarantee strong returns on investment, including options to lease it by utilizing wasl’s deep knowledge and expertise in property management and leasing.”

The Nook is ideal for young people as it enjoys a prestigious location within wasl gate, offering a variety of recreational options that accommodate to their vibrant lifestyles and passion for exploration, as well as being a conducive climate that inspires innovation, and embraces entrepreneurial projects, ideas, and opportunities. Before launching the project, the company thoroughly studied its prices and added a package of attractive incentives to encourage investment as a smart life plan and promote it as a top priority for young people.

In addition, wasl’s diverse options and offerings ensure financial savings for buyers, most notably with the flexible payment plans that match the capabilities of all target segments, offering value on par with yearly rent instalment rates and complemented by a good ROI.

Providing cost-effective options targeting Emiratis and expats living in Dubai and other Emirates, the company’s projects serve as an investment haven for young families, especially those seeking secure investments to avoid wasting money on extravagant luxuries. Investors can benefit from wasl’s vast experience in property management, as it provides leasing services for apartments post-handover to help young investors manage their property without facing any hurdles.

Breaking the mould, the company's offerings serve as awareness messages for this segment, highlighting the importance of long-term savings and steering clear of costly trends that quickly drain financial resources.